Jack in the Box–home of the jalapano poppers (except when TGI Friday’s made and sold them as a frozen food at grocery stores), information about the location of angus beef, and–how can I forget–making the antenna ball come back to pop culture.
If you go to Jack’s office you can have a number of fun activities, including a prank call widgit, which makes me wonder who exactly JitB’s demographic is. Growing up, I certainly did not eat here often because my family thought it was too expensive. Then, my mom heard about their MSG levels and felt justified for not spending “ten dollars on some greasy burger that I can make at home for $4, and it’ll be way healthier, I’m tell you that right now.”
It didn’t matter to me as long as we got to Del Taco, really.
But in searching for JitB’s MSG levels, I found this clip. I have no idea how it’s relevant, but I wanted to share it. Because it’s funny. And ridiculous.
Anyway, I always agreed with my mom that their food was too expensive, and I still feel the same way about it today. We knew they were expensive because the burgers looked kind of the way they looked in the promo pictures.
That is a big deal to my mom, the presentation. But so is having hot food, which is what they were really pushing in the 70′s:
But I’m not sure what they were doing in the 80s by blowing him up. I think, though, that it was the same stunt they used recently by making Jack “disappear.” They could always go back to interviewing adorable children who struggle to eat the mammoth–size burgers they offer:
And, if that fails, there’s always the “generational inheritance” thing they’ve got going with introducing Jack’s children into the commercials.
Jack in the Box packaging has changed as much as their commercials have. Today, they are using very modern-looking typeface (opposed to the paper wrappers here) to this:
Here’s hoping they keep the mascot alive.
